What Is The Significance Of Pandora's Probable Entry Into The On-Demand Music Domain?

Taking an important step to make its business model more sustainable, Pandora is about to launch its on-demand streaming service. According to The Wall Street Journal, the Internet radio company is in the process of finalizing agreements with major record companies, that will grant Pandora the right to play their music (on-demand) in the U.S. and abroad. The launch of on-demand streaming will position Pandora somewhat closer to its counterparts such as Apple Music and Spotify. However, in terms ...